Whether you are a business selling a product or service, or an entity that provides some form of news, if you want people to believe in you, identify with your goals and ethics, your website must be reflective of your ability to deliver.
People will visit any website certainly once, but at the very least, twice. The first time they arrive there, and the second time to check for something new.
If they didn't come back after the first visit, you didn't have what they want, but if they returned, looking for updated information - but didn't find it - you might as well have been using an advertising brochure that was a year old.
The truth about the internet is that 'Content is King'. Yes, a well-designed site, filled withy intensive, awesome graphics might have the 'wow' factor, but at the end of the day, a visitor is there to learn more about the company, its news, services and products.
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The graphics-rich site uses up huge amounts of bandwidth, and depending on the connection speed, might actually be to the detriment of your site (and brand) if download is so slow, that eventually, fed up, the visitor cuts his or her losses and visits another site - your competitor!
The lesson here is to take small (or big depending on budget and time) amounts of time on a regular basis to update your site.
Make sure prices are current, that information about the company is accurate, that you bring to the visitors' attention any noteworthy or interesting news about the company.
If someone comes to your site and sees that the last update in the "Latest News section" is September 2005, they are going to give the site the same lack of respect that you show towards it.
MMVII has come to learn over the past 10 years or so of initially "surfing the net" to
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