Public Relations and Media Relationships are vitally important to the success of any company or industry that relies on publicity.
The media, to a large degree rely on being fed information, and there has been a subtle shift from the way news is reported. There is more of a push via user-generated content.
With the advent of computors, digital photography and the internet, anyone with access to these technologies could be their own news service, and the media have embraced this fully.
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What it does mean is that journalists are happy to receive media releases, press kits, access to information and photography to fill newspapers and airtime.
It makes their lives easier and has opened the doors to creating fruitful relationships between content providers (like MMVII) and the media.
It affords an organisation the opportunity to write the news accurately and with personal bias that leads to positive sentiment towards a brand, product or concept.
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This has worked very well in sport, and having developed and grown relationships with various media in Television, Radio, Newspaper, Magazine and especially the Internet, it has become possible to convey a positive message even in bad times.
Imagine the strength of the message in good times?
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